New release / August 2026
Moonshots, Misfires and Management — How to Avoid an AI Boondoggle
Why do sophisticated AI deployments collapse inside world-class organisations? Rarely because of the algorithms. From Watson's oncology misadventure to Zillow's algorithmic property collapse, Paul Forrest shows how boardroom incentives, unexamined procurement and flattering green dashboards turn reasonable technical choices into structural boondoggles.Paul Forrest shows how boardroom incentives, unexamined procurement and flattering dashboards turn sound technical choices into structural boondoggles.
