New release / September 2026
Rent the Models. Own the Learning
How to Build an AI Advantage Your Competitors Can’t Copy
Every competitor can buy the same models you can, in the same quarter, at a price that is falling for all of you at the same rate. What none of them can buy is what your company has learned. What it decided, why, what it ruled out, what happened afterwards, and which of those outcomes changed what it did next. That material exists in every firm and is recorded in almost none. Rent the models, own the learning, and almost every programme Paul Forrest is shown has the two the wrong way round.That material exists in every firm and is recorded in almost none.
- Five stages, from renting general capability to compounding your own decisions and outcomes
- The Moat Test, the Agent Authority Ladder and the Never-Captured List
- A 90-day route from diagnosis to a working capability, including when stopping is the intelligent outcome
Kindle Edition / 346 pages / From £3.99, or free on Kindle Unlimited
